Building for the decentralized media environment.
I spent 10 years at multinational public relations firms — Weber Shandwick, FleishmanHillard, and TBWA\Eleven — helping brands shape public perception and build reputation.
That experience taught me how information flows through fragmented media, and how credibility is built and destroyed.
I hold an MBA from Melbourne Business School as a Clemenger BBDO Scholar, with an exchange at Kellogg, and dual degrees in business and law.